Capturing over 4000 people at Paris Airshow with Archer Aviation

Laurent Siroën, CTO at Xangle.

At the 2025 Paris Air Show, we ran a 7-day photobooth for Archer Aviation (at le Bourget airport), produced by Infinity Marketing. The challenge: deliver a high-end photo experience for thousands of guests, efficiently and flawlessly.

This time, we stepped away from our usual multi-camera array. Instead, I worked with a single camera—manually choosing the best angle for every frame. Slower in theory, but far more intentional in practice. It allowed each shot to feel considered, crafted, and personal.

Over the week, I photographed more than 4,000 individuals. That’s 8,000 unique portraits or group shots. Fast-paced, yet precise.

Under the hood, we powered the booth with Xangle Camera Server. It handled the photo sessions, rendering, and live previews. But the real innovation came from our QR sharing system. Unlike conventional setups, the images weren't uploaded automatically. They remained local, secure and offline, until the moment a participant scanned their personal QR code. That scan instantly triggered a direct upload and transfer to the guest’s phone. No apps. No public Wi-Fi. No friction.

Clean. Reliable. Invisible.

This wasn't just a booth. It was a fusion of streamlined tech and human connection. A system built to perform under pressure, at scale, without compromising the quality of the experience.

Archer Aviation brought the future of air mobility. We captured the people inspired by it.